You’re not really living life until you grab it by the seat.

With an art director, I was responsible for Grabaseat's social calendar, concepting posts and rolling them out across Grabaseat's social channels, website and through eDMs.

This always-on social activity aims to keep Grabaseat top of mind with not only tongue-in-cheek excuses to travel, but engaging conversation starters too. We did everything from encouraging would-be bookers to embrace their winter fuzz to getting Kiwis to send in their old cringe-worthy bowl cut photos through competitions and posts.