To launch Serato’s revolutionary update to their music production plug-in Sample 2.0, we wanted to come up with a way to bring the future of sampling through storytelling.
The concept of Hometown Sounds is intended to create a visually compelling narrative around the ongoing evolution of the artists’ voice within the context of the music and textures of the city that has nurtured their creativity. Now with Stems there are no limits to how these musical influences can be infused and played forward into the next iteration of their sound – the future of their music.
Hometown Sounds With Jake One.
Jake One, a Seattle native and first-generation hip hop legend, takes us on a sonic journey through the history and sounds that brought him to where he is today in "Hometown Sounds"- the textures and sounds of the city that nurtured his creativity. Jake showcases the transformative power of Serato Sample 2.0 as the narrative unfolds, reimagining sounds from his past and propelling them into the next iteration of his music, intertwining his formative story with the evolving beat.
The campaign was launched in collaboration with The Fader
