We turned taste into sound.
NZ Hops—(Sound of) Nectaron® Digital Experience
The Experience
The Sound of Nectaron
To launch this new hop, we disrupted B2B conventions with The Sound of Nectaron - an interactive digital experience we designed and built for brewers.
The Sound of Nectaron is an open invitation to brew your own sonically infused playlist. Using the Spotify API, we simulated a digital brewing process that produced the perfect balance of energy, speechiness, valence and danceability - using your music tastes as the main ingredients.
The Sound of Nectaron
Click to play!
