A product-led seasonal campaign focused on summer tees.

An icebreaker tee can be worn multiple times without the usual downsides of a regular tee.

Less washes.

Less odour.

Less harm.

Credits

Photographer: Diana Simumpande

Copywriter: Diana Simumpande

Retoucher: Denny Monk

Designer: Caro Hamilton

Art Director: Nael Shureih

Creative Director: Nathan Cooper

Grader: Mike Carpinter

DOP: Johnny Agnew