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ADVERTISING ASB Smiles: New Zealand Rugby | OOH, Social, TVC
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ASB Smiles

Meet Hana

Hana had already made a name for herself the first with her first entrepreneurial stint, STICK NZ. With the Rugby World Cup coming up, she branched out with her new business venture Smiles, breathing new life into everyone’s favourite half time snack.

Hana acted as a communication vehicle to show ASB’s support of the All Blacks, while still inspiring kids everywhere to get smart with their money.


Special Edition Promo Spot

We supported the next iteration of Hana’s business with a charming promo video letting Kiwis know how they could win their very own Limited Edition All Blacks Clever Kash – autographed by the All Blacks themselves.

Executive Creative Director: Timothy Huse

Senior Copywriter: Michael Ramsay

Senior Art Director: Sarah Chernishov

Junior Art Director: Holly Smith

Junior Copywriter: Diana Simumpande

Retoucher: Denny Monk

Art Worker: Iva Tofanov

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