ASB Financial Literacy: Stick NZ

Meet Hana, New Zealand's most charming little entrepreneur. She's inspiring Kiwi kids all across the country to learn the money skills they need for a brighter future with a little help from her fun sized sidekick.

In this campaign, I was tasked with handling the social activity around the campaign, as well as helping out with the headlines for the OOH. I captured still and moving footage on shoot day, and used them to develop Hana's social presence.

Hana's Instagram Page

We created a personality for Hana on Instagram using what we captured behind the scenes. There, she shared her entrepreneurial journey with New Zealand. Her followers could snap up exclusive content and bag themselves some free goodies too.

Hana even made an appearance on ASB's official social channels acting as a friendly (and a pretty cute) face for the brand.

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