Hana had already made a name for herself the first with her first entrepreneurial stint, STICK NZ. With the Rugby World Cup coming up, she branched out with her new business venture Smiles, breathing new life into everyone’s favourite half time snack.
Hana acted as a communication vehicle to show ASB’s support of the All Blacks, while still inspiring kids everywhere to get smart with their money.
Special Edition Promo Spot
We supported the next iteration of Hana’s business with a charming promo video letting Kiwis know how they could win their very own Limited Edition All Blacks Clever Kash – autographed by the All Blacks themselves.
Executive Creative Director: Timothy Huse
Senior Copywriter: Michael Ramsay
Senior Art Director: Sarah Chernishov
Junior Art Director: Holly Smith
Junior Copywriter: Diana Simumpande
Retoucher: Denny Monk
Art Worker: Iva Tofanov