icebreaker City Label. Drop 3.

About the collection

From the bedroom, to the boardroom, to the weights room all in one morning, life in the city never stops. And while people hop from one thing to the next they need clothes that can keep up. 

It’s about being happy while you hustle, breezy while you bustle and comfy while you compete. Having clothes you can count on, no matter what the city throws at you. 

Because nothing tackles that steep staircase like a lightweight, breathable, odour-resistant shirt. There’s no better travel companion than a jacket that stays fresh and uncreased, without washing or ironing. 

With this latest range, life on the go comes naturally. It’s designed by nature, for the city. 

Move to natural. 


Icebreaker City Label is a mix of refinery and relaxation. It puts 25 years of learnings about merino performance technology into everyday pieces for a life on the go. 


Using Format