You’re not really living life until you grab it by the seat. With an art director, I was responsible for Grabaseat's social calendar, concepting posts and rolling them out across Grabaseat's social channels, website and through eDMs.
This always-on social activity aims to keep Grabaseat top of mind with not only tongue-in-cheek excuses to travel, but engaging conversation starters too. We did everything from encouraging would-be bookers to embrace their winter fuzz to getting Kiwis to send in their old cringe-worthy bowl cut photos through competitions and posts.
CELEBRATE A QUEEN IN YOUR LIFE
For this post, we encouraged Kiwis to celebrate the special women in their lives by nominating one deserving of a free flight.
The post got 997 Reactons, 3.6K comments and 54 shares.
Executive Creative Director: Craig Pethybridge
Copywriter: Diana Simumpande
Art Director: Holly Smith
Retoucher: Denny Monk
Art Worker: Iva Tofanov