DIANA SIMUMPANDE

Southern Cross: The Actual Health Professionals | OOH, Social, Digital

Despite being a very health aware generation, paying to see an everyday health professional isn't seen as an everyday option for Millennials.

We introduced HealthEssentials by contrasting their "current" everyday health options, with those provided by Southern Cross' affordable health plan.


Across this campaign, I was responsible for concepting the campaign and writing the copy.

Executive Creative Director: Timothy Huse

Art Director: Holly Smith

Copywriter: Diana Simumpande

Retoucher: Denny Monk

Art Worker: Iva Tofanov

Using Format