The Sound Of Nectaron

The Challenge

With COVID-19 on the rampage, NZ Hops couldn't get brewers to experience its new experimental hop with their own hands. So we took it online.

The Idea

We created an interactive digital experience that allowed brewers to experience the flavours of Nectaron with nothing but their ears and eyes by pulling in data from the Spotify API. Thus - The Sound Of Nectaron was born.

Through the experience, brewers were given the opportunity to brew with sound. The result? A sonically delicious playlist that melds the best of their sonic tastes with the flavour notes of Nectaron.

Using Format