Diana Simumpande

Word Nerd.

I work with brands to build narrative, voice, and meaning through copy, visual storytelling, and creative strategy. From scripts and treatments to campaigns and content, I create culture-led stories that connect, last, and actually mean something.
Currently a Creative Writer at Serato

I’ve worked with global brands and partners across New York, Los Angeles, London, and Auckland.
Also a content creator with 100k+ subscribers on YouTube, with published articles on The Spinoff & AFROPUNK.

Women To The Front ft. ZEEMUFFIN

Serato + Music (2025)

The Idea

Women to the Front is a culture-led campaign created to push women forward in music, responding to the underrepresentation of women as DJs and producers by centring their voices, craft, and creative authority. Starring ZEEMUFFIN, the campaign brings her story to the front through narrative and visual storytelling. Shot in NYC.

My Role

Concept & narrative and copy lead across campaign storytelling.

The Approach

Story first, always. Editorial, visual, and audio elements were developed in conversation, creating a cohesive campaign experience that lives across platforms and feels culturally grounded rather than performative.

The Outcome

A multi-platform campaign moment spanning editorial, visual storytelling, and Apple Music playlists, reinforcing Women to the Front as a living cultural platform, not a one-off feature.

Director Abbas Deidehban

Starring ZEEMUFFIN

Writer: Diana Simumpande

Art Director: Leena Park

Two Caats Productions
EP Alex Advocaat
Production Manager Ian Kornfeld

Assistant Director Steve Valle

Production Assist

Shannon Fogarty, Nitara Ortiz, Juan Castillo
Photographer Anumeha Sinha

BTS videographer Jeremy Dehitta
Artist Manager John Bogaard

Hair Deandre Peoples
Makeup Amrita Mehta

Director of Photography

Joanna Thanh Ha Nguyen
Idil Eryurekli 1st AC
Sandy Werb 2nd AC

Gaffer Ace Buckley
Key Grip Matthew Foundoulis
Best Electric Maximo Maluso
Best Grip Harrison Rusk
Swing Sam Dahman

On Set Sound Mixer Harry Flax
On Set Editor Nicholas Briggs

Additional LED Wall Editor Drew Mercandante

Production Designer Crystal Geller
Art Assitants Kailah Armand, Leone Sky, Brie Noel Taylor & Andy Selkow

Editor Ciara Boniface
Post Producer Rebekka Bryndis Björnsdóttir

Original Music by ZEEMUFFIN

Supervising Sound Mixer Derrick De Mayo

Colorist Mikey Pehanich
Color Assistants Amonnie Nicolas & Nick Yelesin
Color EP Alexandra Lubrano
Color Coordinator Alex Ponce

Ian Blewitt VFX

Walkthrough With Guy Lawrence

Product Launch Campaign | Serato

HEX FX Launch Campaign

Scriptwriting, Interviewing, Campaign Storytelling

Serato’s first FX plugin launched through a character-led story: Hexer, a glitching FX daemon who challenges producer DUCKGIRL to a beat battle, introducing HEX FX as a creative force, not just a tool. Shot in LA.

Director: Abbas Deidehban

Starring Guy Lawrence of DISCLOSURE

Writer: Diana Simumpande

Art Director: Jerome Harris

Baby, We Changed The Library

Scriptwriting, Campaign Storytelling (even singing lol)

The update was a much-anticipated release for Serato, with faster search, cleaner organisation, and a more intuitive workflow, all shaped by community feedback. Our job was to make those improvements feel exciting, not technical.

We collaborated with Rich Medina on vocals, pairing his voice with original audio and social-first storytelling.

The launch reached 664K+ impressions across social and contributed to our highest spike in new DJ downloads and highest beta uptake tied to a product announcement, proving that when product, culture, and storytelling align, people actually show up.

Serato 25: Anniversary Campaign

Scriptwriting, Interviewing, Campaign Storytelling

This work balanced brand storytelling with archival care, honouring Serato’s past while reinforcing its place in the present. It was about trust, memory, and reminding the community that Serato’s legacy isn’t abstract. It lives in the people who have been using it for 25 years.