We helped Kiwis get more wear with less washes.

A product-led seasonal campaign focused on summer tees.

An icebreaker tee can be worn multiple times without the usual downsides of a regular tee.

Less washes.

Less odour.

Less harm.

The Creative Challenge

Washing synthetic clothing releases up to 700,00 plastic microfibres into our oceans in one wash. In fact, today micro-fibres make up 85% of human-made debris on shorelines around the globe.

The answer? icebreaker's natural fibre tees. Thanks to the powers of merino wool, they need less washing and use less resources. So you can wear it for a whole 7 days with washing. 

That means less ocean pollution, less time doing the washing, and more time doing what you love.