Transparency Report 2021
icebreaker had an ambitious aim: to be free of plastic fibres and materials by 2023. In 2021, they didn't quite get there. Instead of minimising their shortcomings, we decided to be loud and proud about it. Because we believe progress makes perfect.
Hero Campaign Message:
We’re 91% of the way to our aim of plastic-free fibres by 2023. The last 9% is the hardest, and we won’t rest ‘til we’ve made it.
This campaign was about being transparent about the transparency report.
